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Assistant Manager, Licensing - Consumables Global Partners

Company: Parks, Experiences and Products
Location: Severn
Posted on: July 31, 2022

Job Description:

From toys to apparel, books to games, and much more, Disney Consumer Products, Games and Publishing (CPGP) brings our company s products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, Star Wars, 20CS and National Geographic, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping. The Assistant Manager, Licensing will manage sub-categories and the associated licensees for our global partners and the dry-goods category base with the goal of exceeding predetermined revenue targets and growth goals. You Will: Partner with the Sr. Manager to manage the daily Disney/Pixar Branded Consumables business including:

  • Implement strategy for the consumables global partner portfolio for Disney and Pixar
  • Research & understand competitive landscape. Analyze market trends, consumer trends, retailer and industry needs.
  • Pitch new brands for upcoming marketing activations and/or studio films, and on-board new Licensees
  • Manage financials including ongoing POS analysis, quarterly forecasting and annual business planning/reviews
  • Support Sr. Manager in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects
  • Inform and guide Licensees in the execution of all brand marketing initiatives. Integrate Licensees within wider brand and marketing plans.
  • Complete analysis and help develop presentations to support brand and category management
  • Partner with other Disney Company business segments to build bigger brand programs
  • Collaborate with licensees in establishing product development strategies and ensure all key milestones are being met for planned product launches.
  • Collaborate with Product Development team and licensees to build Licensee line plans (ensuring appropriate sku count, price point and brand initiatives are maximized), provide OPA oversight to ensure marketing strategies are reflected in product submissions and ensure Licensee product lines reflect Disney quality and brand/property objectives
  • Maintain updated line lists, placement, exclusive development, and promotional program information.
  • Partner with the Integrated Retail (IR) team to define account promotional/marketing plans and ensure Licensee participation
  • Partner with sales in assortment / retail planning / sales pitches where relevant You Have:
    • Experience with brand and property positioning, retail business development function, retail distribution, and the retail environment
    • Experience or high level of interest in the Consumer Packaged Goods industry.
    • Solid account management skills Required Education: Bachelor's degree or equivalent experience and 3 or more years related experience or MBA with 1 year of licensing experience The Team: The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across toys, apparel, home goods, digital games and apps; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.The Walt Disney Company, together with our subsidiaries and affiliates, is a diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a culture where ideas and decisions from all people help us grow, create the best stories and be relevant in a changing world. Additional Information : Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at This position is based in Orlando, FL

Keywords: Parks, Experiences and Products, Severn , Assistant Manager, Licensing - Consumables Global Partners, Executive , Severn, Maryland

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